Data Analysis – from raw data to business insight
Through structured data analysis, we help businesses make better decisions, identify trends, and gain clarity over complex datasets. We combine financial understanding with technical expertise to turn numbers into actionable insight.
1. Financial analysis and accounting insights
We analyze key financial figures and reporting data:
- Financial statements: Analysis of income statements, balance sheets, and cash flow
- KPI visualization: Trends in revenue, margins, ROIC, and more
- Variance analysis: Identifying fluctuations and trends over time
2. Marketing and customer analysis
Data is a key driver in modern marketing – we support analysis of:
- Customer behavior: Segmentation, churn analysis, and lifetime value
- Campaign effectiveness: Which channels and messages create value?
- Conversion data: From first contact to completed sale
3. Macroeconomic and external data
External data sources play a key role in strategic analysis:
- Macro data: Inflation, interest rates, GDP growth, and unemployment
- Market monitoring: Comparing trends across industries and sectors
- Benchmarking: Evaluating against market, competitors, or historical data
4. Visualization and communication of results
Insights are only valuable if they are understood and acted upon. We ensure:
- Visual dashboards in Power BI, Excel, or PDF
- Interactive reports focused on usability and decision support
- Presentations and takeaways tailored to both management and specialists
